Office by Alex Penny
Do good in a changing world.
Mixtape Communications helps non profits and foundations meld the best in communications with emerging trends and technology.
This Tumblr is the lite version of our blog. Get more in depth ideas, tips and resources for your non profit at MixtapeCommunications.com .
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Solid advice about Voice and Tone from Mailchimp.Knock this letter off. Adapt this and USE IT!
Dear Name,
When you or a family member is ill or injured, where do you turn?
If you’re like most in our community, you go to Smith Hospital.
Why?
Because you know you will receive absolute top notch medical care.
And you also know that you’ll be treated like a real person, by dedicated, compassionate health professionals in a warm, caring environment.
Your contributions have helped make Smith Hospital the leading regional health care provider that it is. We are so grateful to you for supporting our committed team of care givers.
Thanks to you, our caregivers have touched the lives of thousands – whether they faced an urgent need, a devastating disease or sought to improve their quality of life.
Smith Hospital is your community hospital. We exist to serve you and your loved ones – to provide hope, healing and recovery.
In this uncertain economic time, the Hospital counts on your support – now more than ever.
Your gift is extremely important to Smith Hospital because it provides resources that make an immediate impact – that will help us through these interesting – and tough – times.
Your gift of $100, $500, $1,000 or $5,000 can make all the difference…… to our doctors, our nurses, our therapists, our pharmacists, our dietitians, our technicians, our Emergency Department staff – to every one here who works to serve you.
And if you’d like, you can specify your gift to a particular department or program – The Cancer Institute, Breast Center, Cardiology, Emergency Department, Neonatal Intensive Care Unit, Pediatrics, Community Health, Integrative Medicine – where ever you choose.
Please consider making as generous a gift as you can.
As medical care advances, your hospital is committed to staying at the cutting edge – for you, for your loved ones, for every person in the community. Please help to make this possible with your contribution.
Your donation will make a world of difference. I promise you.
Thank you so much for your help.
Sincerely,
Xx
President and Chief Executive Officer
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The first of many great pieces of advice From
Use this as a guide for deciding when to post. Maybe wait til Wednesday morning before posting something that you really want shared.
Philanthropy New York ‘s conversation with grantmakers on Good Grantmaking: What’s Social Media Got to do With It? It included a Twitter chat with leading thinkers from the Knight Foundation, Case Foundation and James Irivine Foundation.
| “ | Social media helps us inform people about our work, allows for more targeted outreach & expands our network #pnyevents | |||
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| “ | For Dodge, social media is about listening, learning, connecting, sharing resources, and committing to being accessible #pnyevents | |||
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| “ | Why do we Tweet? Community! It’s in our name, it’s why we exist. Talking about Brooklyn online and on the block. #pnyevents | |||
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| “ | This allows for greater participation & more knowledge-sharing w/ audiences who want greater access to info about our work #pnyevents | |||
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| “ | Re connecting w/ grantees: “SM allows us to ask people directly what we’re used to having to ask ourselves about.” #PNYEvents | |||
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| “ | @slboval Yes, we RT info from our grantees, share interesting articles & aim to spread news abt the issues we care about #PNYEvents | |||
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| “ | This allows for greater participation & more knowledge-sharing w/ audiences who want greater access to info about our work #pnyevents | |||
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| “ | twitter can organize your grantees and bring them together #pnyevents | |||
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| “ | @p2173 One of the ways to be more personal on Twitter and FB is to share links to programs/projects we love but can’t fund #pnyevents | |||
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See Lucy Bernholz, (@p2173) and Samantha Beinhacker, (@slboval) complete presentation.
Go to: http://www.philanthropynewyork.org/s_nyrag/bin.asp?CID=18649&DID=50888&DOC=FILE.PDF
| “ | #pnyevents - one of our key goals is getting more people involved in philanthropy & social media is an important tool to help build… | |||
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| “ | #pnyevents SM may help facilitate convo bw grantee & grantmakers…only if it feels right for the org. Just b clear about ur org policy 1st | |||
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| “ | @PhilanthropyNY you must curate your social media experience. Find the people talking about the issues you care about. #pnyevents | |||
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| “ | RT @knightfdn: Social media is an integral part of the foundation’s overall comm strategy to engage, inform people about our work #pnyevents | |||
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| “ | “@knightfdn: Be respectful & listen. Social media helps us facilitate better customer service #pnyevents” | |||
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| “ | Re connecting w/ grantees: “SM allows us to ask people directly what we’re used to having to ask ourselves about.” #PNYEvents | |||
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| “ | @p2173 biggest surprise: how simple it has been, how it helps save time by getting info more easily & how it’s expanded network #PNYEvents | |||
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| “ | @jenbo1 to an extent, yes, but doesn’t take away from conversation. we have clear grants policy we can point ppl to #pnyevents | |||
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The Public Interest Registry, the non-profit that runs the .org domain name has officially announced its intention to grab the soon-to-be-released .ngo domain name. New generic Top Level Domains (gTLDs) will be launched worldwide in 2012. This means websites can end with something other than t…
Great comparison chart of Facebook, Google+ and Twitter.
