Mixtape Communications

"Fifty-four percent told The Chronicle that they raised more money in November and the first part of..."

Mon, 19 Dec 2011 11:25:21 -0800

“Fifty-four percent told The Chronicle that they raised more money in November and the first part of December than they had at this point last year. One out of five of the 152 organizations in the survey said contributions are outpacing last year’s donations by 20 percent or more.”

- Half of Charities Say Holiday Giving Season Has Been Happy - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

"Our content has power. The right tone of voice can turn someone’s confusion into trust, skepticism..."

Wed, 14 Dec 2011 19:50:10 -0800

“Our content has power. The right tone of voice can turn someone’s confusion into trust, skepticism into optimism, boredom into curiosity. The wrong tone of voice can turn someone’s interest into annoyance, anticipation into disappointment, frustration into full-on anger. That’s a big responsibility, and the best way we can handle that responsibility is to be empathetic writers.”

- Solid advice about Voice and Tone from Mailchimp.

"Knock this letter off. Adapt this and USE IT! Dear Name, When you or a family member is ill or..."

Tue, 13 Dec 2011 07:20:27 -0800

“

Knock this letter off. Adapt this and USE IT!

Dear Name,

When you or a family member is ill or injured, where do you turn?

If you’re like most in our community, you go to Smith Hospital.

Why?

Because you know you will receive absolute top notch medical care.

And you also know that you’ll be treated like a real person, by dedicated, compassionate health professionals in a warm, caring environment.

Your contributions have helped make Smith Hospital the leading regional health care provider that it is. We are so grateful to you for supporting our committed team of care givers.

Thanks to you, our caregivers have touched the lives of thousands – whether they faced an urgent need, a devastating disease or sought to improve their quality of life.

Smith Hospital is your community hospital. We exist to serve you and your loved ones – to provide hope, healing and recovery.

In this uncertain economic time, the Hospital counts on your support – now more than ever.

Your gift is extremely important to Smith Hospital because it provides resources that make an immediate impact – that will help us through these interesting – and tough – times.

Your gift of $100, $500, $1,000 or $5,000 can make all the difference…… to our doctors, our nurses, our therapists, our pharmacists, our dietitians, our technicians, our Emergency Department staff – to every one here who works to serve you.

And if you’d like, you can specify your gift to a particular department or program – The Cancer Institute, Breast Center, Cardiology, Emergency Department, Neonatal Intensive Care Unit, Pediatrics, Community Health, Integrative Medicine – where ever you choose.

Please consider making as generous a gift as you can.

As medical care advances, your hospital is committed to staying at the cutting edge – for you, for your loved ones, for every person in the community. Please help to make this possible with your contribution.

Your donation will make a world of difference. I promise you.

Thank you so much for your help.

Sincerely,

President and Chief Executive Officer

”

- Here’s A Real, Live “Donor-Centered” Appeal Letter

"Daniel Oppenheimer, a psychologist at Princeton, found that giving people information about overhead..."

Tue, 06 Dec 2011 07:52:59 -0800

“Daniel Oppenheimer, a psychologist at Princeton, found that giving people information about overhead costs makes them less likely to donate to a charity. This was true even when the charity was shown to be extremely efficient.”

- The Nonprofit Quarterly | @npquarterly | Donors Give LESS When More Analytic Say Researchers

"The most compelling blogs are born and grow from true curiosity, enthusiasm, and exploration."

Fri, 21 Oct 2011 08:28:27 -0700

“The most compelling blogs are born and grow from true curiosity, enthusiasm, and exploration.”

- The first of many great pieces of advice From

How to Create, Manage and Evolve Your Nonprofit Blog

Use this as a guide for deciding when to post. Maybe wait til...

Thu, 20 Oct 2011 06:54:47 -0700

Use this as a guide for deciding when to post. Maybe wait til Wednesday morning before posting something that you really want shared.

Foundations & Social Media

Sat, 01 Oct 2011 09:17:09 -0700

Philanthropy New York ‘s conversation with grantmakers on Good Grantmaking: What’s Social Media Got to do With It? It included a Twitter chat with leading thinkers from the Knight Foundation, Case Foundation and James Irivine Foundation.

Thoughtful responses on why a foundation would use social media.

“

Social media helps us inform people about our work, allows for more targeted outreach & expands our network #pnyevents

knightfdn
September 27, 2011

“

For Dodge, social media is about listening, learning, connecting, sharing resources, and committing to being accessible #pnyevents

grdodge
September 27, 2011

“

Why do we Tweet? Community! It’s in our name, it’s why we exist. Talking about Brooklyn online and on the block. #pnyevents

DoGoodBklyn
September 27, 2011

“

This allows for greater participation & more knowledge-sharing w/ audiences who want greater access to info about our work #pnyevents

knightfdn
September 27, 2011

Some specific examples of how foundations use social media.

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Re connecting w/ grantees: “SM allows us to ask people directly what we’re used to having to ask ourselves about.” #PNYEvents

BronfmanFound
September 27, 2011

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@slboval Yes, we RT info from our grantees, share interesting articles & aim to spread news abt the issues we care about #PNYEvents

jcanales
September 27, 2011

“

This allows for greater participation & more knowledge-sharing w/ audiences who want greater access to info about our work #pnyevents

knightfdn
September 27, 2011

“

twitter can organize your grantees and bring them together #pnyevents

IDPFoundation
September 27, 2011

“

@p2173 One of the ways to be more personal on Twitter and FB is to share links to programs/projects we love but can’t fund #pnyevents

grdodge
September 27, 2011

See Lucy Bernholz, (@p2173) and Samantha Beinhacker, (@slboval) complete presentation.

Go to: http://www.philanthropynewyork.org/s_nyrag/bin.asp?CID=18649&DID=50888&DOC=FILE.PDF

What goals does social media help a foundation to meet?

“

#pnyevents - one of our key goals is getting more people involved in philanthropy & social media is an important tool to help build…

allieb37
September 27, 2011

“

#pnyevents SM may help facilitate convo bw grantee & grantmakers…only if it feels right for the org. Just b clear about ur org policy 1st

PhilanthropyNY
September 27, 2011

“

@PhilanthropyNY you must curate your social media experience. Find the people talking about the issues you care about. #pnyevents

msfoundation
September 27, 2011

“

RT @knightfdn: Social media is an integral part of the foundation’s overall comm strategy to engage, inform people about our work #pnyevents

ABAGrantmakers
September 27, 2011

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“@knightfdn: Be respectful & listen. Social media helps us facilitate better customer service #pnyevents”

p2173
September 27, 2011

“

Re connecting w/ grantees: “SM allows us to ask people directly what we’re used to having to ask ourselves about.” #PNYEvents

BronfmanFound
September 27, 2011

“

@p2173 biggest surprise: how simple it has been, how it helps save time by getting info more easily & how it’s expanded network #PNYEvents

jcanales
September 27, 2011

Then there was the million dollar question: Does being on social media mean you get bombarded with grant requests?

“

@jenbo1 to an extent, yes, but doesn’t take away from conversation. we have clear grants policy we can point ppl to #pnyevents

allieb37
September 27, 2011

"The scalable unique selling proposition is that being part of the community is worth more than it..."

Tue, 09 Aug 2011 11:37:42 -0700

“The scalable unique selling proposition is that being part of the community is worth more than it costs.”

- Seth Godin on charity and marketing

With New Domain Names on Market, .ORG Guns for .NGO

Wed, 03 Aug 2011 09:25:33 -0700

With New Domain Names on Market, .ORG Guns for .NGO:

The Public Interest Registry, the non-profit that runs the .org domain name has officially announced its intention to grab the soon-to-be-released .ngo domain name. New generic Top Level Domains (gTLDs) will be launched worldwide in 2012. This means websites can end with something other than t…

Great comparison chart of Facebook, Google+ and Twitter.

Wed, 27 Jul 2011 07:53:32 -0700

Great comparison chart of Facebook, Google+ and Twitter.

"And when’s the last time a CEO asked, “How are we monetizing the telephone?” And..."

Tue, 26 Jul 2011 07:34:45 -0700

“And when’s the last time a CEO asked, “How are we monetizing the telephone?” And has a CEO ever threatened to not invest in phones because the company can’t make money off of them?”

- To Monetize Social Media, Humanize It

"For me, mirroring the “real world” relationships via my Circles makes it easy for me to..."

Sun, 10 Jul 2011 09:12:24 -0700

“For me, mirroring the “real world” relationships via my Circles makes it easy for me to process the information I’m reading in the stream.”

- Good read on figuring out Google+ ‘s circles and how they work.

LepoLand - A Blog by Alan Lepofsky - The key to Google is understanding the relationship between Circles and the Stream

"What piqued my interest is that she’s not replacing what the organization was already doing but..."

Mon, 27 Jun 2011 14:39:42 -0700

““What piqued my interest is that she’s not replacing what the organization was already doing but instead using technology to take it far beyond where it has been,” said Todor Tashev, an investment partner at the network.”

- Charity Goes Mobile to Enlist Teenagers in Service Projects - NYTimes.com

"If nonprofits can embrace all aspects of design, from branding and strategy to visual and user..."

Mon, 27 Jun 2011 08:04:49 -0700

““If nonprofits can embrace all aspects of design, from branding and strategy to visual and user experience, they can build strong brands that quickly convey their values in a meaningful and compelling way,” he says.”

- Making Smart Design Central to Nonprofits - Marketing and Communications - The Chronicle of Philanthropy-

Photo

Wed, 22 Jun 2011 11:01:35 -0700

New report on how nonprofits use Facebook

Wed, 22 Jun 2011 10:19:32 -0700

New report on how nonprofits use Facebook

Photo

Thu, 09 Jun 2011 07:48:31 -0700

Great advice on how to effectively incorporate storytelling into...

Thu, 02 Jun 2011 08:58:09 -0700

Great advice on how to effectively incorporate storytelling into all aspects of your non profit’s communications from Joy Portella, Director of Communications for Mercy Corps.

15 Books that Could Change Your (Professional) Life - What Changed Yours? | Nonprofit Marketing | Getting Attention

Wed, 01 Jun 2011 08:40:10 -0700

15 Books that Could Change Your (Professional) Life - What Changed Yours? | Nonprofit Marketing | Getting Attention:

You like nonprofits. You like to learn. This list is for you.

Which are you? We are more of curators, conversationalists and...

Mon, 23 May 2011 07:37:11 -0700

Which are you? We are more of curators, conversationalists and connectors.

Introducing Behaviorgraphics by Brian Solis and JESS3 (social media infographic) (by b_d_solis)